The Fundraising Reader

The Fundraising Reader is a comprehensive collection of literature that explores key concepts, principles, and debates in fundraising, providing insights into the experience of being a fundraiser and addressing ethical dilemmas. It offers a valuable resource for academic courses and professional training.

Format: Hardback
Length: 590 pages
Publication date: 17 April 2023
Publisher: Taylor & Francis Ltd

The Fundraising Reader is a comprehensive and essential resource for anyone interested in fundraising, providing a one-stop body of knowledge that explains what fundraising is, covers key concepts, principles, and debates, and sheds light on the experience of being a fundraiser. This international compilation features extracts from key writing on fundraising, with a comprehensive contextualizing introduction by the editors. Uniquely, this Reader presents conflicting positions related to age-old and current debates on fundraising, such as whether fundraising is marketing, whether donors or the community should be the focus of fundraising, and how fundraisers can navigate ethical dilemmas such as "tainted donors and money." Best practices and future trends are also covered, including the impact of new technologies and the need to respond to demands for greater diversity, inclusion, and equity in fundraising teams.

This Reader is designed for individuals who seek to further develop their understanding of fundraising and is an invaluable resource for academic courses and professional training. It offers a wealth of insights and perspectives that will help practitioners and scholars in the field to stay informed and up-to-date with the latest developments and best practices in fundraising.

In conclusion, The Fundraising Reader is a must-read for anyone who wants to gain a deeper understanding of this critical aspect of the non-profit sector. It provides a comprehensive and accessible introduction to fundraising, covering key concepts, principles, and debates, and offering valuable insights and perspectives from leading experts in the field. Whether you are a fundraiser, academic, or professional, this Reader is an invaluable resource that will help you to advance your knowledge and skills in this important area.

Weight: 1046g
Dimension: 162 x 242 x 41 (mm)
ISBN-13: 9780367703714