Rage Giving

Donating motivated by rage has emerged as a new phenomenon in online charitable giving after the 2016 election upheaval and polarized public discourse. This Element defines the phenomenon, discusses its meaning amidst the current research on emotions and charitable giving, the implications of viral fundraising and increased social media use, the intersectionality of rage giving, the understanding of giving as a form of civic engagement, and the exploration of philanthropy as a tool for social movements and social change.

Format: Paperback / softback
Length: 75 pages
Publication date: 28 April 2022
Publisher: Cambridge University Press

After the 2016 election upheaval and polarized public discourse in the United States and the rise of radical-right and populist parties across the globe, a new phenomenon in online charitable giving has emerged – donating motivated by rage. This Element defines this phenomenon, discusses its meaning amidst the current body of research and knowledge on emotions and charitable giving, the implications of viral fundraising and increased social media use by both donors and nonprofit organizations, the intersectionality of rage giving and its meaning for practitioners and nonprofit organizations, the understanding of giving as a form of civic engagement, and the exploration of philanthropy as a tool for social movements and social change. Previous research shows contextual variation in charitable giving motivations; however, giving motivated by feelings of anger and rage is an unstudied behavioral shift in online giving.

ISBN-13: 9781108949873
Edition number: New ed