ISE Modern Business Analytics

A new higher-ed text for graduate-level business analytics students takes a practical, modern approach to data science and business analytics, using R as the primary technology and including an end-of-chapter reference to basic R recipes. It combines tools from economics and statistics with Machine Learning Techniques to create a platform for using data to make decisions. The Connect product supports the text with Interactive Activities, Excel activities, and a Prep Course.

Format: Paperback / softback
Publication date: 09 May 2022
Publisher: McGraw-Hill Education

This cutting-edge textbook, written by Matt Taddy, a successful author of the McGraw Hill Professional title, a Business Data Science graduate of the University of Chicago, and Amazon's Chief Economist, offers a comprehensive and contemporary approach to data science and business analytics for advanced graduate-level students and professionals. It adopts a hands-on, practical methodology, emphasizing real-world data analysis examples that elucidate the underlying rationale behind decision-making discussions. The text predominantly utilizes R as its primary technology, providing an end-of-chapter reference to essential R recipes for further exploration. By integrating tools from economics and statistics with Machine Learning Techniques, the text establishes a robust platform for leveraging data to inform decision-making processes.

To enhance the learning experience, the Connect product accompanying the textbook includes a range of interactive activities. These activities encourage students to delve deeper into the content, fostering a deeper understanding and retention of key concepts. Excel activities, such as Integrated Excel & Applying Excel, further reinforce the learning by applying theoretical principles to practical scenarios. Additionally, a Prep Course is provided to help students refresh their fundamental pre-requisite knowledge, ensuring a strong foundation for the course's topics.

With its comprehensive coverage, practical approach, and emphasis on real-world applications, this textbook serves as an invaluable resource for advanced business analytics students and professionals seeking to excel in the rapidly evolving field of data science and business analytics.

Weight: 820g
Dimension: 204 x 252 x 24 (mm)
ISBN-13: 9781266108334