Business Research Methods

Business Research Methods provides a comprehensive guide to undertaking research, combining qualitative and quantitative approaches, and is essential reading for business students.

Format: Paperback / softback
Length: 432 pages
Publication date: 15 January 2024
Publisher: Cengage Learning EMEA

Business Research Methods encompasses a comprehensive and structured guide to conducting research across various stages. In this third edition, author Christina Quinlan integrates qualitative and holistic approaches with quantitative and advanced methods, offering students a diverse range of approaches for their research projects. This essential text serves as a vital resource for all business students embarking on their research endeavors, providing them with a thorough understanding of the methodologies employed in the field.

The book begins by introducing the fundamental principles of research, including research design, sampling techniques, and data collection methods. It then delves into specific research methodologies, such as surveys, interviews, and case studies, providing detailed instructions on how to execute each approach effectively. Quinlan emphasizes the importance of ethical considerations in research and offers guidance on maintaining integrity and confidentiality throughout the research process.

Furthermore, the book discusses the analysis and interpretation of research data, employing statistical tools and techniques to extract meaningful insights and conclusions. It covers topics such as hypothesis testing, regression analysis, and qualitative data analysis, equipping students with the necessary skills to analyze and interpret data accurately.

Throughout the text, real-world examples and case studies are provided to illustrate the practical application of research methods. These examples help students connect the theoretical concepts to real-world business scenarios, enhancing their understanding and retention of the material.

In conclusion, Business Research Methods is a comprehensive and user-friendly text that provides students with a solid foundation in research methods. Whether they are pursuing an undergraduate or graduate degree in business, this text will serve as a valuable resource for their academic journey. By integrating qualitative and quantitative approaches, it offers students a broad spectrum of approaches to tackle their research projects and contribute to the field of business research.

Weight: 892g
Dimension: 216 x 276 x 21 (mm)
ISBN-13: 9781473791343
Edition number: 3 ed