Branded Interactions

Branded Interactions: Marketing Through Design in the Digital Age

This book is entirely in English. It beautifully covers branding, product design, and marketing in a systematic and comprehensive manner, with stunning graphics.

The spine has some sun damage from being stored on a bookshelf, but otherwise, the book is in beautiful condition.

Below is a Japanese translation of the book's description:

Digital design plays a crucial role in how customers experience a brand. However, a company's website and online store are only part of an interactive brand identity. Complex user experiences are built by closely linking conception, design, and technology, and integrating consistent prototyping and testing. In recent years, the importance of mobile experiences has increased dramatically, and interactive advertising, chatbots, and digital signage are also becoming increasingly visible in the real world. Now, "the interface is the brand," and this change is transforming the functions and roles of designers themselves.

"Branded Interactions" includes numerous case studies and examples from brands such as Google, Amazon, and LEGO, and provides support for building a solid framework applicable to all projects, incorporating many design theories and illustrations. It's a book for integrating brand strategy at every stage of a project while leaving room for creativity.