Applied Marketing Analytics Using R
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$155.69
Price when purchased online
Free shipping
Free 30-day returns
Sold and shipped by lasoglearning.com
Free 30-day returns Details
Product details
| Management number | 201813393 | Release Date | 2025/10/08 | List Price | $77.85 | Model Number | 201813393 | ||
|---|---|---|---|---|---|---|---|---|---|
| Category | |||||||||
Format: Hardback
Length: 392 pages
Publication date: 22 August 2023
Publisher: Sage Publications Ltd
Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools.
Weight: 952g
Dimension: 239 x 191 x 26 (mm)
ISBN-13: 9781529768732
Bestseller ranking
Business
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